I’m obsessed with baby boutiques. I can’t bear to walk past one and not go in, even if you can tell by the window display that it’s a not-so-good one. In fact, I think my new dream job is owning and running a successful (that being a key word) baby boutique in some charming town or neighborhood–and I have zero retail experience.
But all the same, I like to look at the way different owners stock, merchandise, and decorate. I make mental notes and file them away in my head for the next time I’ll need a fun and creative idea or solution of my own. And do I need to mention how off-the-charts cute some of the outfits are? Beautiful fabrics, sweet stitching detail, unique and modern designs.
But the one thing I notice over and over again is that even in the most beautiful or unusual baby boutiques, you’d better hope you’re shopping for a little girl because your selection of cute stuff is going to be more limited for little boys. I guess in a way I can see why; sweet dresses in gorgeous patterns with ribbons, lace, or other dainty details are by their nature more magnetic than say a pair of overalls or a jumper. But all the same, it seems as though mommies should be able to choose from something more than cargo pants and jeans for their little bundles of boys.
So, when I go into baby shops, I play a little game with myself and go in search of the cutest or cleverest outfit I can find for a little boy. If I find more than one, I consider it the measure of an exceptional baby shop. So, here’s what I dug up during my last trip to South Carolina, where I got a chance to pop into some shops in both Charleston and Beaufort.
sugar snap pea/charleston, s.c.
When it comes to baby boutiques, it’s all about the window display. And the one at sugar snap pea worked it’s charm and instantly pulled me and my mother-in-law inside. And if that didn’t do it, I fell in love with the “Stroller Parking” sign next to two parking meters painted on the wall.
The way I would describe the shop would be to say that if you’re a mommy who loves the aden + anais brand, you know the company that makes all those very sheer, breathable muslim baby sleepers and swaddlers, you’d fall
Romper by Feather Baby
in love with this store. You could feel good about buying anything in the store because not only was it cute but nearly everything in there, from the bath towels to the wooden toys, had some sustainable twist.
Of course, none of this stuff comes cheap, as is the case in most baby boutiques. However, I decided if I was going to splurge and make a purchase, I probably would’ve chosen something from the selection of either Egg Baby or Feather Baby lines. I’m naturally drawn to bold prints, so I like the graphic nature of the clothing and I love that it is oh so soft as well.
T-shirt by Egg Baby
But the thing I think I like best is that while the clothes are what I would call cool and hip, they are age appropriate designs. That’s sort of a big thing for me because in my book, babies are supposed to look like babies, not Mini Mes.
The one drawback is that, unfortunately, the Egg Baby Web site does none of its clothing justice, as what I saw (and pawed) in the store was much more interesting than what they’re advertising online.
kids on king/charleston, s.c.
I would imagine that this is one of the go-to places in Charleston to get more formal clothes for wee ones who might be making a guest appearance at a wedding or fancy holiday party. I could hardly believe the selection of seersucker suits and shorts, linen rompers, retro baby bubble suits, and the like. The store also carried the requisite knee socks and saddle shoes. Of course these are all things my husband made me swear that I would never make our kid wear but that I am now eying given that my sister is getting married in August. (Lucky for me that this place ships!)
Once again, the shop’s Web site doesn’t do its inventory much justice, but I
Shortalls by Bailey Boys (side 1)
just want to make a note of one particularly clever outfit that I came across as I was fingering the racks. Given my love of stripes, dots, and checks, I was immediately drawn to a few racks of gingham shortalls, all from a variety of companies–Zuccini, Glorimont, Bailey Boys, etc. They came in a whole bunch of colors and had sweet embroidered designs on them–crabs, sailboats, trains, etc. I picked one up only to love it more when I realized it was reversible.
For someone who travels a lot with a baby and , therefore, agonizes over every thing that goes into the suitcase, a two-in-one outfit is pure genius. Not only is it space conscious, but it also makes that
Shortalls by Bailey Boys (side 2)
$50+ price tag seem more palatable knowing it’s really two outfits and not just one for the price.
My favorite was definitely the green gingham check with the trains that reversed to a red gingham check with a submarine by the Bailey Boys. I’m not sure you how trains and subs go together, but either side would be so adorable on a baby boy that I guess it doesn’t matter.
doodlebugs/ beaufort, s.c.
This was an unexpected stop during a coffee-and-bagel break in downtown Beaufort, but I’m glad I went in because the shop had some cute things, especially for girls. In fact, there wasn’t a lot I wouldn’t have bought if I had a little girl. But the selection for baby boys was narrow to say the least. At one point, I pulled out a cute t-shirt with cars on it and was looking for something to go with it, such as some shorts or a light sweater. My choices were rainbow or rainbow. I even asked the salesgirl if she thought the items were a little too un-boyish in her opinion. “I wouldn’t buy that for a boy, I don’t think. Especially the cardigan,” she say. Okay, then, I won’t.
But as I was walking out of the store, a small triangle of green gingham caught my eye and I walked over to it. There I found an adorable shortall–or romper or jon jon or jumper or whatever else anyone calls it–with a small alligator embroidered on the chest and two big green button along the beltline, almost sailor style. The tag said it was a Baxter and Beatrice product, but I’ve had a hard time locating it online. But for as much as I loved it, the largest size they had was 12 months and that just won’t do for baby; he’s just growing too fast.
So, while my boutique browsing led to no purchases, it was fun to look and see what’s out there. And it was good to find out that I have a few go-to sources if baby needs that seersucker suit and saddle shoes for the wedding after all.