There’s not much not to love about Target. It’s my go-to one-stop shop for everything from diapers to anti-mom jeans for $14. But this morning as I was trolling through my news feeds I found one thing not to like: It’s seemingly inconsistent policies on how to handle breastfeeding mommies.
So, today’s news story has a familiar plot line: Breastfeeding mommy starts nursing in the store. Store employees ask mommy to do something–cover up, move to a different location, or stop breastfeeding all together–out of a so-called respect for their other customers. But rather than just rant to her friends about it, the most-recently offended momma is mobilizing other mommas from around the country for a flash-mob nurse-in at Target stores next Wednesday, Dec. 28.
But what I want to know is what employee actually wants to be the person who says something to a breastfeeding mom about what’s appropriate and what’s not when it comes to breastfeeding? Let’s just ignore the fact that breastfeeding in public is a protected right. There have got to other disciplinary or corrective measures for employees to take that would ultimately be more beneficial to the store than harrassing a breastfeeding mother. What about teen shoplifters? They probably need to be followed around. Or what about the weirdos who trash the family restroom? That certainly could be better monitored. I just don’t get why it would even cross someone’s mind to even interrupt a breastfeeding mother. Obviously she’s cool and comfortable with whatever she’s doing, wherever she’s doing it, so just leave her alone.
Seriously, how disruptive could a nursing mother actually be in a Target store? The only people who really linger around, hitting every department and cruising up and down every aisle are moms. I’d venture a guess that the rest of the shopping population goes into Target knowing pretty much what s/he wants, picking up a few impulse buys along the way. Those people are in and out of there in like 20 minutes whereas a mom might spend a good 45 minutes checking stuff out. So, again, why would you even bother saying anything to a nursing mom? Chances are she’s there at least once a week and has spent at least $50 bucks at every pass.
I’ve been trying to figure out if there’s any time that it’s appropriate for someone to engage in a conversation with a nursing mom. Other than for health and safety reasons–hey, lady, that’s going to fall onyour kid’s head!–I can only find one. And that’s to inform, not suggest, a mom that the establishment has a nursing lounge. And I don’t mean a back supply closet with a folding metal chair; I’m talking about a proper nursing lounge à la Nordstroms, where there are comfy chairs and a changing table.
And for those mommas who haven’t made great use out of the mothers’ lounges at Nordstroms yet, here’s what you can expect:
Obviously this is a little plush for your local Target, but I think a scaled-down version would be a fantastic idea. And could there be a better opportunity to showcase some of the products the retailer sells than to have Target for Home furniture in a setting like this? And as far as maintaining the facility, it could be as simple as getting a key from the service desk. Let’s just hope that Target management can recognize an opportunity to turn a bad publicity event into an opportunity to better serve a core customer.