Tag Archives: target

Why It’s Never Appropriate to Interrupt a Breastfeeding Mother

There’s not much not to love about Target. It’s my go-to one-stop shop for everything from diapers to anti-mom jeans for $14. But this morning as I was trolling through my news feeds I found one thing not to like: It’s seemingly inconsistent policies on how to handle breastfeeding mommies.

So, today’s news story has a familiar plot line: Breastfeeding mommy starts nursing in the store. Store employees ask mommy to do something–cover up, move to a different location, or stop breastfeeding all together–out of a so-called respect for their other customers. But rather than just rant to her friends about it, the most-recently offended momma is mobilizing other mommas from around the country for a flash-mob nurse-in at Target stores next Wednesday, Dec. 28.

But what I want to know is what employee actually wants to be the person who says something to a breastfeeding mom about what’s appropriate and what’s not when it comes to breastfeeding? Let’s just ignore the fact that breastfeeding in public is a protected right. There have got to other disciplinary or corrective measures for employees to take that would ultimately be more beneficial to the store than harrassing a breastfeeding mother. What about teen shoplifters? They probably need to be followed around. Or what about the weirdos who trash the family restroom? That certainly could be better monitored. I just don’t get why it would even cross someone’s mind to even interrupt a breastfeeding mother. Obviously she’s cool and comfortable with whatever she’s doing, wherever she’s doing it, so just leave her alone.

Seriously, how disruptive could a nursing mother actually be in a Target store? The only people who really linger around, hitting every department and cruising up and down every aisle are moms. I’d venture a guess that the rest of the shopping population goes into Target knowing pretty much what s/he wants, picking up a few impulse buys along the way. Those people are in and out of there in like 20 minutes whereas a mom might spend a good 45 minutes checking stuff out. So, again, why would you even bother saying anything to a nursing mom? Chances are she’s there at least once a week and has spent at least $50 bucks at every pass.

I’ve been trying to figure out if there’s any time that it’s appropriate for someone to engage in a conversation with a nursing mom. Other than for health and safety reasons–hey, lady, that’s going to fall onyour kid’s head!–I can only find one. And that’s to inform, not suggest, a mom that the establishment has a nursing lounge. And I don’t mean a back supply closet with a folding metal chair; I’m talking about a proper nursing lounge à la Nordstroms, where there are comfy chairs and a changing table.

And for those mommas who haven’t made great use out of the mothers’ lounges at Nordstroms yet, here’s what you can expect:

Obviously this is a little plush for your local Target, but I think a scaled-down version would be a fantastic idea. And could there be a better opportunity to showcase some of the products the retailer sells than to have Target for Home furniture in a setting like this? And as far as maintaining the facility, it could be as simple as getting a key from the service desk. Let’s just hope that Target management can recognize an opportunity to turn a bad publicity event into an opportunity to better serve a core customer.

Advertisements

2 Comments

Filed under breastfeeding, daily life, feeding, infants, lactation, shopping

Sunday Funday

Most days my former single life seems forever ago. (Oh wait, it was.) But this morning, as I cruised by Target before strollering on home from the gym, it occurred to me that maybe my college days weren’t as far behind as I would have thought. Just take a look at my so-called grocery essentials:

The Essentials

That’s right: beer, bread, peanut butter, milk, and a light bulb. (In order of importance, to be sure.) I’m not even sure in college I had so much in common with a 19-year-old frat boy.

But maybe babies actually make parents retreat to what actually is really important in life–basic food and fun. It’s hard to believe that a college sophmore could possibly know more about what’s truly important in life than a 33-year-old mommy. But maybe college kids really do have their life priorities in order. At least for an NFL Sunday.

Leave a comment

Filed under booze, cooking, daily life, food, moms

Breaking the Mom Market Wide Open

If Target was a type of fast food chain, I would be categorized as heavy user. Part of it for me is the convenience. (When I’m home, the store is a quick 10  minute stroller from house and also in the same building as my gym.) But part of the attraction is the fact that whoever it is who does Target’s buying completely knows me, where I am in my life, what I want versus what I necessarily need, and what I am willing to spend.

I can hardly think of a better example than today, when I stopped by the greeting card aisle to pick up something for my sister’s upcoming shower. Forget birthdays, gets wells, new babies, and condolences. Move over graduation, housewarming, and pet death. Turns out there is now a whole greeting card section section dedicated to desperate moms. That’s right, there is a whole segment of the buying population that is comprised of moms willing to spend nearly $4 for a card to send to another mom that basically says something like, “Sorry that your kids are, in one way or another, making your life fall apart.”

This particular incarnation spoke to me:

The front of the card

 

The inside of the card

Doesn’t that just say it all? I feel like I need to send this to every mommy friend I know.

I can’t help but be fascinated with the micro segmentation that’s going on here. It’s brilliant. It’s so much more than female, aged 25 to 34. This actually pinpoints an emotional stage in my life as a mommy and completely capitalizes on it. Again, brilliant.

Interesting enough, I had stumbled across another great example of this kind of niche mom marketing as I popped into the Old Navy before my last Target run. First, I noticed that they had traded their navy blue, mesh shopping bags in for full-on shopping carts with child seats in the front. (Thank you.) Second, I noticed that they had put a pint-sized table with matching chairs at the entrance to the dressing room and left a pile of coloring books and crayons on the table. Way to know your customer, Old Navy. Seriously, who is going to take the time to try stuff on when her kid, or kids, is on the brink of a meltdown?

All this rambling to say that, as a mom, I appreciate when stores actually show in one way or another that they understand what I like and value at this stage in my life. After all, it’s moms that really control the purse strings.

2 Comments

Filed under baby gear, daily life, moms, shopping